August Recap – Still Growing
This post is part of the transparency series
I spent most of August getting ready to go on a long-term travel trip, meaning not much got done in August. As a result, this recap will be quite short.
If you like this post, be sure to check out the other recaps. There's one every month!
Metrics Overview
Even though August was a slow month, things are still growing at a healthy rate. Recognized revenue is down but that's because a large team purchased an annual subscription the month prior.
Metric | Value This Month | Change | Reaction |
---|---|---|---|
Active App Users | 39,199 | +14% | 🙂 |
New App Users | 14,449 | +20% | 🙂 |
Monthly Recurring Revenue | $1654 | +24% | 🙂 |
Recognized Revenue | $1824 | -22% | 😐 |
New Trial Customers | 442 | +30% | 🙂 |
New Paying Customers | 40 | +18% | 🙂 |
Subscription Churn | $124 | +95% | 😕 |
Subscription Cancellations | 9 | +125% | 😕 |
I'm still very satisfied with the rate of growth of Insomnia, and I look forward to continue working on it as I travel the globe for the next year.
This post is part of the transparency series