Welcome to the last metrics recap of 2017! The beginning of December was very busy, as Insomnia reached the top of both Reddit (/r/programming) and Hacker News. Reddit – 4000 visits ⇒ 600 downloads Hacker News – 9000 visits ⇒ 1000 downloads…

November marked the one-year anniversary of the Insomnia Plus plan. I can't even believe it's only taken a year for Insomnia to grow from a side project into a healthy business. Every day still feels like a dream. If you like this post, be…

October saw a large increase of traffic due to a very positive Hacker News comment that got a lot af attention. This also produced a large ripple effect of sharing on other social networks like Twitter and Facebook. This influx of users was…

Here is a short and sweet recap of September's metrics for Insomnia. If you like this post, be sure to check out the other recaps. There's one every month! Metrics Overview Revenue growth is still looking healthy. There have been a lot…

I spent most of August getting ready to go on a long-term travel trip, meaning not much got done in August. As a result, this recap will be quite short. If you like this post, be sure to check out the other recaps. There's one every month…

Well, another month has passed and Insomnia continues to grow 📈. Unfortunately, number of active users didn't budge, but MRR increased by a whopping 45% 🤑! That's is the largest increase Insomnia has seen in a long time, and I attribute…

If you were to ask me which month has felt the most like a roller coaster, it would have been June. Major community-developed features were released 🦄, a blog post hit front page 😄 of Hacker News, Smashing Magazine tweeted about…

On May 10th, I Announced that the Insomnia desktop app is now open source under the GNU AGPLv3 license. If you like this post, be sure to check out the other recaps. There's one every month! May Metrics Overview Because the open source…

April was the most difficult month yet. I Launched Version 5.0 with some large new features, and the release went fairly smoothly. However, 5.0 introduced a major compatibility problem for subset of Linux and OSX versions. This unexpected…

As Insomnia slowly grows into a sustainable business it becomes more and more difficult to find things to put in these updates. I'm currently heads-down putting the finishing touches on a very major release so, instead of spending a day or…

February was an exciting month for Insomnia with monthly recurring revenue growing 192% and monthly active users growing 14%. Considering how little time (none) was put into marketing and promotion, that's really exciting. Since most of…

Last Month's Recap was fairly uneventful due to extremely low app usage during the holiday season. Thankfully, usage is back up this month and things are looking great! Insomnia crossed last month's failed goal of $100 MRR and also…

December is a notoriously slow month because of the holidays. I also decided to take some time off to reflect on things and spend time with family, so this recap will be relatively short. (Still interesting, I promise!) Daily Active Users…

Welcome to the recap of my fifth month working on Insomnia full time. In this blog series, I analyse interesting growth metrics and reflect on valuable lessons learned while trying to take Insomnia from a part-time hobby to a full-time…

One major goal when transitioning to Insomnia full-time was to share as much about the process as possible. As an independent developer with little time, success heavily relies on the effective use of shared knowledge, tools, resources…