September Recap
This post is part of the transparency series
Here is a short and sweet recap of September's metrics for Insomnia.
If you like this post, be sure to check out the other recaps. There's one every month!
Metrics Overview
Revenue growth is still looking healthy. There have been a lot more teams signing up lately, which helps a lot. However, user growth is slowing down significantly from it's usual 15-20% month-over-month.
| Metric | Value This Month | Change |
|---|---|---|
| Active App Users | 40,837 | +4% |
| New App Users | 13,583 | -6% |
| Monthly Recurring Revenue | $1817 | +13% |
| Recognized Revenue | $2627 | +49% |
| New Trial Customers | 477 | +8% |
| New Paying Customers | 26 | -37% |
| Subscription Churn | $143 | +15% |
| Subscription Cancellations | 13 | +44% |
Be sure to stay tuned to see next month's recap!
This post is part of the transparency series