December Recap
This post is part of the transparency series
Welcome to the last metrics recap of 2017! The beginning of December was very busy, as Insomnia reached the top of both Reddit (/r/programming) and Hacker News.
- Reddit – 4000 visits ⇒ 600 downloads
- Hacker News – 9000 visits ⇒ 1000 downloads
Then, towards the end of the month, usage dropped way down because of the holiday season.
| Metric | Value This Month | Change |
|---|---|---|
| Active App Users | 71,718 | +22% |
| New App Users | 23,733 | +36% |
| Monthly Recurring Revenue | $3076 | +13% |
| Recognized Revenue | $3685 | -16% |
| New Trial Customers | 704 | +27% |
| New Paying Customers | 36 | -5% |
| Subscription Churn | $70 | +19% |
| Subscription Cancellations | 5 | -58% |
You can see in the following graph the huge holiday drop in the second last week.
Revenue also seemed to be affected by the holidays.
If you like this post, be sure to check out the other recaps. There's one every month!
This post is part of the transparency series